As I was reading my usual subscriptions to media guides, I ran across a text about things you should confront with if you want to be successful in what you do. One of the things on that list, actually, the first thing on that list was the fear of unknown technology. If you think that the thing that's keeping you in succeeding in what you do is the disability to make your own webpage or to do any marketing related to your work online, that's where you're wrong. 

I’ve asked myself a lot of times, how to make content that will suit people’s needs, to be something worth of reading, sharing, something that will people find interesting to study and where they will find a solution for their problems. Because, solely from a psychological perspective, people hardly involve in something that doesn’t bring them some kind of gain.  That’s why marketers emphasize that you don’t sell your products or service anymore, but you are selling the solution for people’s needs.