I’ve asked myself a lot of times, how to make content that will suit people’s needs, to be something worth of reading, sharing, something that will people find interesting to study and where they will find a solution for their problems. Because, solely from a psychological perspective, people hardly involve in something that doesn’t bring them some kind of gain. That’s why marketers emphasize that you don’t sell your products or service anymore, but you are selling the solution for people’s needs.