There are so many different reasons why you should use social networks and especially why you should use them for your business.  So if you haven’t started to promote yourself on social networks don’t even think about it twice. Just think about the benefits that social media have brought to you. From my perspective, it has made my communication with friends and acquaintances better and easier. And getting to know people who surround me - when they comment something I can see their opinion or passion about it… I shouldn’t even bother to mention the easier exchange of information, material, and products...  

Yes, in today’s world it’s the best ways you can present your product or a service. It’s your business card that leads customers to your website and then directly to you. 

Content marketing is an important and inevitable part of your business life. Now let’s transfer that thought to your personal life too. Because, if you're not a business owner, what better way to share your passion or point of view than using words? Sure, you can use pictures, but you will still need a place to express your feelings, thoughts, and expressions about it. What better way to inform people about a new product or new service than to show it to people and then share your own perspective on it? If you're just starting with blogging, it might sound impossible, but once you start, you'll see that it is not so terrifying. But you have to start at some point, right?

Aside from all advertising through social networks and aside from blogging, the oldest form of digital social networks is undoubtedly email. There is no marketing expert who hasn't started their communication or advertising with email. To cope with email advertising you have to be an expert in communication who ideally solves problems, gathers new customers and develops a web of trust. Email is an original social media in which the communication is two-sided: between you and your customers. The rule is, if you haven't managed email marketing, don't even bother to run the social networks because you are missing the right starting point. 

Since your main goal is to sell products or service it is necessary to put yourself in customer’s shoes and think about the things they would want or not. What does a customer think about and what things run through their head from the moment they realize they need your product or a service until the time when they actually make a purchase.

When talking about the psychology of sales, there are a few facts you should consider. The first one would be that people are actually confused when offered a lot of options. To be precise, offer them a concrete developed product. Yes, shrink their options. 

In every business career the important part is good business behavior. Bon ton also means good tone and it is defined as a group of rules for good behavior in society and every society member should be aware of them. Bon ton teaches us how to behave, express, look, communicate, gesticulate and other things in nearly every occasion.